Privacy policy

This data protection declaration clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “data”) within our online offer and the associated websites, functions and content as well as external online presences, such as our social media profile. (hereinafter collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “controller”, we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Person in charge:

Solar-Home GmbH & Co.KG
Rosinengrund 8
19079 Goldenstädt
Deutschland
Telefon: 03861/83 29 005
E-Mail: support@NordOstStrom.de

Amtsgericht Schwerin

HRA 4544

Types of data processed:

– Inventory data (e.g., names, addresses).– Contact data (e.g., e-mail, telephone numbers).– Content data (e.g., text inputs, photographs, videos).– Contract data (e.g., subject matter of the contract, duration, customer category).– Payment data (e.g., bank details, payment history).– Usage data (e.g., websites visited, interest in content, access times).– Meta/communication data (e.g., device information, IP addresses).

Processing of special categories of data (Art. 9 para. 1 GDPR):

No special categories of data are processed.

Categories of data subjects:

– Customers, interested parties, visitors and users of the online offer, business partners.– Visitors and users of the online offer.In the following, we also collectively refer to the persons concerned as “users”.

Purpose of processing:

– Provision of the online offer, its contents and shop functions.– Provision of contractual services, service and customer care.– Answering contact requests and communication with users.– Marketing, advertising and market research.– Security measures.

Status: March/ 2019

1. Terms used
   1.1. “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as “data subject”); an identifiable natural person is one who identifies directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more special features which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

1.2. Processing” means any operation or set of operations carried out with or without the aid of automated procedures in connection with personal data. The term goes far and wide and covers virtually every handling of data.

1.3. “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

2.Ma Basic legal bases
In accordance with Article 13 GDPR, we will inform you of the legal bases of our data processing. If the legal basis is not mentioned in the data protection declaration, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for the processing for the fulfillment of our services and implementation of contractual measures as well as answering inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for the processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR,  and the legal basis for the processing to safeguard our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

3. Changes and updates to the privacy policy
   We ask you to inform yourself regularly about the content of our privacy policy. We will adapt the privacy policy as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.
4. Security measures
   4.1. In accordance with Article 32 GDPR, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk to the rights and freedoms of natural persons; The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and its separation. Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and response to data endangerment. Furthermore, we take into account the protection of personal data already during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and through data protection-friendly default settings (Art. 25 GDPR).

4.2. The security measures include, in particular, the encrypted transmission of data between your browser and our server.

5. Disclosure and transmission of data
   5.1. If, in the context of our processing, we disclose data to other persons and companies (processors or third parties), transmit them to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, such as to payment service providers, is necessary for the fulfilment of the contract in accordance with Art. 6 para. 1 lit. b GDPR), you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, economic and legal advisors, customer care, accounting, billing and similar services that allow us to efficiently and effectively fulfil our contractual obligations, administrative tasks and obligations).

5.2. If we commission third parties with the processing of data on the basis of a so-called “order processing contract”, this is done on the basis of Art. 28 GDPR.

6. Transfers to third countries
   If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclosure, or transfer of data to third parties, this will only take place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate Interests happen. Subject to legal or contractual permissions, we process or have the data processed in a third country only if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the “Privacy Shield”) or observance of officially recognized special contractual obligations (so-called “standard contractual clauses”).
7. Rights of data subjects
   7.1. You have the right to request confirmation as to whether the data in question is being processed and to obtain information about this data as well as further information and a copy of the data in accordance with Article 15 GDPR.

7.2. You have accordingly. Art. 16 GDPR, the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

7.3. In accordance with Article 17 GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand a restriction of the processing of the data in accordance with Article 18 GDPR.

7.4. You have the right to request that the data concerning you that you have provided to us be received in accordance with Article 20 GDPR and that it be transmitted to other controllers.

7.5. In accordance with Article 77 GDPR, you also have the right to lodge a complaint with the competent supervisory authority.

8. Right of revocation
   You have the right to revoke your consent in accordance with Article 7 (3) GDPR with effect for the future.
9. Right to object
   You can object to the future processing of your data in accordance with Article 21 GDPR at any time. The objection can be made in particular against the processing for direct marketing purposes.
10. Cookies and right to object to direct marketing
    10.1. “Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or .dem device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the content of a shopping cart in an online shop or a login status can be stored. “Permanent” or “persistent” refers to cookies that remain stored even after closing the browser. For example, the login status can be saved if users visit it after several days. Likewise, such a cookie can store the interests of users, which are used for reach measurement or marketing purposes. “Third-party cookies” refer to cookies from providers other than the controller who operates the online offer (otherwise, if they are only their cookies, they are called “first-party cookies”).

10.2. We use temporary and permanent cookies and clarify this in the context of our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional restrictions of this online offer.

10.3. A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all functions of this online offer may then be able to be used.

11. Deletion of data
    11.1. The data processed by us will be deleted or restricted in their processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is necessary for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons.

11.2. Germany: According to legal requirements, storage takes place in particular for 6 years in accordance with § 257 (1) HGB (trading books, inventories, opening balance sheets, annual financial statements, commercial letters, accounting documents, etc.) and for 10 years in accordance with § 147 (1) AO (books, records, management reports, accounting documents, commercial and business letters, documents relevant for taxation, etc.).

12. Order processing in the online shop and customer account
    12.1. We process the data of our customers in the context of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

12.2. The processed data include inventory data, communication data, contract data, payment data and the data subjects include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. We use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

12.3. The processing is carried out on the basis of Art. 6 para. 1 lit. b (execution of order processes) and c (legally required archiving) GDPR. The information marked as required is required for the establishment and fulfilment of the contract. We disclose the data to third parties only in the context of delivery, payment or within the framework of legal permissions and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer’s request upon delivery or payment).

12.4. Users can optionally create a user account by being able to view their orders in particular. As part of the registration, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention for commercial or tax reasons. Art. 6 para. 1 lit. c GDPR is necessary. Information in the customer account remains until its deletion with subsequent archiving in the event of a legal obligation. It is the responsibility of the users to back up their data before the end of the contract in the event of termination.

12.5. As part of the registration and re-registration as well as the use of our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the protection of the user against misuse and other unauthorized use. In principle, this data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 para. 1 lit. c GDPR.

12.6. The deletion takes place after expiry of statutory warranty and comparable obligations, the necessity of storing the data is checked every three years; in the case of statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation); Information in the customer account remains until it is deleted.

13. Business analyses and market research
    13.1. In order to operate our business economically, to be able to recognize market trends, customer and user wishes, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the persons concerned include customers, interested parties, business partners, visitors and users of the online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their purchase processes. The analyses serve us to increase user-friendliness, optimize our offer and business efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with aggregated values.

13.2. If these analyses or profiles are personal, they will be deleted or anonymized upon termination by the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trend determinations are prepared anonymously as far as possible.

2. The verification of the creditworthiness of a customer is permissible if there is otherwise a risk of non-payment, i.e. if the goods are delivered without payment having been received (i.e. if the customer chooses to purchase on account). On the other hand, there is no threat of payment default if, for example, the customer chooses the option of prepayment or makes the payment via third-party providers, such as PayPal.

It should also be noted that obtaining an automatic credit report constitutes an “automated decision in individual cases” in accordance with Art. 22 GDPR, i.e. a legal decision without human intervention. This is permissible if the customer has given his consent or if this decision is necessary for the conclusion of the contract. Whether the decision is necessary has not yet been conclusively clarified, but is often taken for granted, including by the author of this pattern. However, if you want to exclude any risk, you should obtain consent.

Consent is also required if the credit report is already used to decide at all whether the option “on account” should be displayed. Because it could have been that the customer would have opted for the advance payment or PayPal anyway and the credit check would not have been necessary.

Such consent could be, for example, as follows:

I agree that a credit check will be carried out in order to decide in an automated procedure (Art. 22 GDPR) whether the option of purchase on account is offered. Further information on the credit check, the credit agencies used and the procedure as well as the possibilities of objection can be found in our [Link]Data Protection Declaration[/Link].

14. Credit information
    14.1. If we make advance payments (e.g. when purchasing on account), we reserve the right to obtain identity and credit information for the purpose of assessing the credit risk on the basis of mathematical-statistical procedures from specialized service providers (credit agencies) in order to safeguard our legitimate interests.

14.2. As part of the credit report, we transmit the following personal data of the customer (name, postal address, date of birth, information on the type of contract, bank details [please provide further data if necessary]) to the following credit agencies:[Please specify the credit agencies here, e.g.:] SCHUFA-Gesellschaft (SCHUFA Holding AG, Kormoranweg 5, 65201 Wiesbaden), data protection information: https://www.schufa.de/de/ueber-uns/daten-scoring/.

14.3. We process the information received from the credit agencies on the statistical probability of a payment default as part of an appropriate discretionary decision on the establishment, execution and termination of the contractual relationship. We reserve the right to refuse payment on account or any other advance payment in the event of a negative result of the credit check.

14.4. The decision as to whether we make an advance payment is made in accordance with Article 22 GDPR solely on the basis of an automated decision in individual cases, which our software makes on the basis of the information provided by the credit agency.

14.5 If we obtain express consent from you, the legal basis for the credit report and the transmission of the customer’s data to the credit agencies is the consent pursuant to Art. 6 para. 1 lit. a, 7 GDPR. If no consent is obtained, our legitimate interests in the reliability of your payment claim are the legal basis in accordance with Art. 6 para. 1 lit. f. GDPR.

15. Contact and Customer Service
    15.1. When contacting us (via contact form or e-mail), the user’s details are processed to process the contact request and its processing in accordance with Art. 6 para. 1 lit. b) GDPR.

15.2. The information provided by users may be stored in our Customer Relationship Management System (“CRM System”) or comparable request organization.

15.3. We delete the requests if they are no longer necessary. We review the necessity every two years; We store inquiries from customers who have a customer account permanently and refer to the details of the customer account for deletion. Furthermore, the statutory archiving obligations apply.

16. Collection of access data and log files
    16.1. On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the accessed website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.

16.2. Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes are excluded from deletion until the respective incident has been finally clarified.

17. Online presence in social media
    17.1. On the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to be able to inform them there about our services. When accessing the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

17.2 Unless otherwise stated in our data protection declaration, we process the data of the users if they communicate with us within the social networks and platforms, e.g. write contributions on our online presences or send us messages.

If the “Remarketing” or “Google Analytics Audiences” functions are used, the following passage on these functions must also be included as a second point:

17.2. We use Google Analytics to display the advertisements placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Google (so-called “remarketing”,  or “Google Analytics Audiences”). With the help of the Remarketing Audiences, we also want to ensure that our ads correspond to the potential interest of the users and do not appear annoying.

18. Google Analytics
    18.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by users is usually transmitted to a Google server in the USA and stored there.

18.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

18.3. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services associated with the use of this online offer and the use of the Internet. Pseudonymous user profiles of the users can be created from the processed data.

18.4. We only use Google Analytics with activated IP anonymization. This means that the IP address of the users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

18.5. The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

18.6. Further information on Google’s use of data, setting and objection options can be found on Google’s websites: https://www.google.com/intl/de/policies/privacy/partners (“Use of data by Google when you use websites or apps of our partners”), https://policies.google.com/technologies/ads (“Use of data for advertising purposes”), https://adssettings.google.com/authenticated (“Manage information that Google uses to show you advertisements”).

19. Google Re/Marketing Services
    19.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the marketing and remarketing services (in short “Google Marketing Services”) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

19.2. Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

19.3. Google Marketing Services allow us to display advertisements for and on our website in a more targeted manner in order to present users only with ads that potentially match their interests. If, for example, a user is shown ads for products that he has been interested in on other websites, this is referred to as “remarketing”. For these purposes, when you visit our and other websites on which Google marketing services are active, Google executes a code from Google directly and so-called (re)marketing tags (invisible graphics or code, also referred to as “web beacons”) are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user’s device (comparable technologies can also be used instead of cookies). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file, it is noted which websites the user visits, which content he is interested in and which offers he has clicked, as well as technical information about the browser and operating system, referring websites, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby we inform you within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address will not be merged with the user’s data within other Google offers. The above information may also be combined by Google with such information from other sources. If the user subsequently visits other websites, the advertisements tailored to him can be displayed according to his interests.

19.4. The data of the users are processed pseudonymously within the framework of the Google marketing services. This means that Google, for example, does not store and process the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. This means that from Google’s point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google’s servers in the USA.

19.5. The Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked via the websites of AdWords customers. The information collected with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.

19.6. We may integrate third-party advertisements on the basis of the Google marketing service “DoubleClick”. DoubleClick uses cookies to enable Google and its partner websites to display ads based on users’ visits to this website or other websites on the Internet.

19.7. We may integrate third-party advertisements on the basis of the Google marketing service “AdSense”. AdSense uses cookies to enable Google and its partner websites to serve ads based on users’ visits to this website or other websites on the Internet.

19.8. We may also use the “Google Optimizer” service. As part of so-called “A/B testing”, Google Optimizer allows us to understand how various changes to a website affect (e.g. changes to the input fields, the design, etc.). For these testing purposes, cookies are stored on users’ devices. Only pseudonymous user data is processed.

19.9. Furthermore, we may use the “Google Tag Manager” to integrate and administer the Google analysis and marketing services on our website.

19.10. Further information on Google’s use of data for marketing purposes can be found on the overview page: https://policies.google.com/technologies/ads, Google’s privacy policy is available under https://adssettings.google.com/authenticated.

Furthermore, when using the Facebook pixel, we use the additional function “extended matching” (data such as telephone numbers, e-mail addresses or Facebook IDs of the users) to form target groups (“Custom Audiences” or “Look Alike Audiences”) transmitted to Facebook (encrypted). More information about “advanced matching”:https://www.facebook.com/business/help/611774685654668).

We also use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the e-mail addresses of the newsletter recipients will be uploaded to Facebook. The upload process is encrypted. The upload serves solely to determine recipients of our Facebook ads. We want to ensure that the ads are only displayed to users who have an interest in our information and services.

Note on opt-out: Please note that Facebook does not offer an opt-out at the time of creating this pattern and you must implement it yourself. If you do not, you must remove this passage. The implementation can be done, for example, by javascript (setting the opt-out link) and when loading the page via PHP (which checks whether the opt-out cookie has been set and only loads the Facebook pixel in the event of a negative result). When a user visits the website, it must be checked whether the “opt-out” cookie is set. If so, the “Facebook pixel” must not be loaded.

In the case of your own opt-out, please include the following addition:

To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link: Facebook opt-out Note: If you click on the link, an “opt-out” cookie will be stored on your device. If you delete the cookies in this browser, you will have to click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain on which the link was clicked.
20. Facebook, Custom Audiences and Facebook Marketing Services
20.1. Within our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour,  Dublin 2, Ireland (“Facebook”).

20.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

20.3. With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called “conversion”).

20.4. The processing of the data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly, general information on the presentation of Facebook ads, in the data use policy of Facebook: https://www.facebook.com/policy.php. For specific information and details about the Facebook pixel and how it works, visit Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.

20.5. You can object to the collection by the Facebook pixel and use of your data for the presentation of Facebook ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions for the settings of usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

20.6. You can also object to the use of cookies used for range measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

21. Facebook Social Plugins
    21.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use social plugins (“plugins”) of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

21.2. Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

21.3. If a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles of the users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and therefore inform the users according to our level of knowledge.

21.4. By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by clicking the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

21.5. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for the protection of the privacy of the users can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

21.6. If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

23. Jetpack (WordPress Stats)23.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use the plugin Jetpack (here the subfunction “Wordpress Stats”), which integrates a tool for the statistical evaluation of visitor access and from Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, United States. Jetpack uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.

23.2. Automattic is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active).

23.3. The information generated by the cookie about your use of this online offer is stored on a server in the USA. User profiles of the users can be created from the processed data, whereby these are only used for analysis and not for advertising purposes. For more information, please see Automattic’s Privacy Policy: https://automattic.com/privacy/ and Notes on Jetpack Cookies: https://jetpack.com/support/cookies/.

27. Communication by post, e-mail, fax or telephone
    27.1 We use means of distance communication, such as post, telephone or e-mail, for business transactions and marketing purposes. In doing so, we process inventory data, address and contact data as well as contract data of customers, participants, interested parties and communication partners.

27.2 The processing takes place on the basis of Art. 6 para. 1 lit. a, Art. 7 GDPR, Art. 6 para. 1 lit. f GDPR in conjunction with legal requirements for advertising communications. The contact takes place only with the consent of the contact partners or within the framework of the legal permissions and the processed data will be deleted as soon as they are not required and otherwise with objection / revocation or omission of the authorization bases or legal archiving obligations.

Note: Please point out the contents of the newsletter and the evaluation of the opening and click behavior during the registration process, i.e. in the registration form, e.g.:

Our newsletter contains information about our products, offers, promotions and our company. Information on data protection, revocation, logging and the performance measurement covered by the consent can be found in our [LINK]Data Protection Declaration[/Link].

If you use a shipping service provider, you must complete information about it and can be guided by these examples (use of a service provider from the EU and one from a third country):

Shipping service provider: The newsletter is sent via “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

Note on the legal basis: Please select the variant for Germany or Austria from the information on the legal bases. 
Please note that in Austria, due to a provision of the E-Commerce Act (ECG), the so-called “ECG list” must be taken into account. This list is maintained by the Regulatory Authority for Telecommunications and Broadcasting (RTR-GmbH): https://www.rtr.at/de/tk/TKKS_Spam. It contains those e-mail addresses to which e-mails may not be sent.
28. Newsletter
28.1. With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure as well as your rights of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.

28.2. Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter referred to as “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically described in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our products, offers, promotions and our company.

28.3. Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. Specifically. After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with foreign e-mail addresses. The subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes to your data stored with the shipping service provider are logged.

28.4. Shipping service providers: The newsletter is sent via “MailChimp”, a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. The data protection regulations of the shipping service provider can be viewed here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active).

28.5. If we use a shipping service provider, the shipping service provider may, according to its own information, use this data in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletter or for statistical purposes to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write to them themselves or to pass them on to third parties.

28.6. Registration data: To subscribe to the newsletter, it is sufficient if you provide your e-mail address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter.

28.7. Performance measurement – The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are first collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor, nor, if used, that of the shipping service provider, to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

28.8. Germany: The dispatch of the newsletter and the performance measurement are carried out on the basis of the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 7 para. 2 no. 3 UWG or on the basis of the legal permission according to § 7 para. 3 UWG.

28.9. Austria: The dispatch of the newsletter and the performance measurement are carried out on the basis of the consent of the recipients in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with § 107 para. 2 TKG or on the basis of the legal permission according to § 107 para. 2 and 3 TKG.

28.10. The logging of the registration procedure takes place on the basis of our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR and serves as proof of consent to the receipt of the newsletter.

28.11. Newsletter recipients can cancel the receipt of our newsletter at any time, i.e. Withdraw your consent. A link to cancel the newsletter can be found at the end of each newsletter. At the same time, their consents to the measurement of success expire. A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be terminated. By unsubscribing from newsletters, the personal data will be deleted, unless their storage is legally required or justified, whereby their processing in this case is limited only to these exceptional purposes. In particular, we may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them for the purpose of sending the newsletter in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defence against claims. An individual request for deletion is possible at any time, provided that the former existence of a consent is confirmed at the same time.

29. Integration of third-party services and content
    29.1. On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR), we use content or service offers from third-party providers within our online offer in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always presupposes that the third-party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is therefore required for the presentation of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and contain, among other things, technical information about the browser and operating system, referring websites, visit time and other information on the use of our online offer, as well as can be combined with such information from other sources.

29.2. The following presentation provides an overview of third-party providers and their contents, as well as links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out) – If our customers use the payment services of third parties (e.g. PayPal or Sofortüberweisung), the terms and conditions and the data protection information of the respective third-party providers, which are within the respective  Websites or transactional applications.

– External fonts from Google, LLC., https://www.google.com/fonts (“Google Fonts”). The integration of Google Fonts takes place through a server call to Google (usually in the USA). Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Maps of the service “Google Maps” of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, provided. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos of the platform “YouTube” of the third-party provider Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Within our online offer, functions of the Google+ service are integrated. These functions are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the contents of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to assign the visit to our pages to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Google+. Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated.

– Within our online offer, functions of the Instagram service are integrated. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or their use by Instagram. Privacy Policy: http://instagram.com/about/legal/privacy/.

– We use social plugins of the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). When you visit a page that contains such a plugin, your browser establishes a direct connection to Pinterest’s servers. The plugin transmits log data to the server of Pinterest in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest features, browser type and settings, date and time of the request, how you use Pinterest, and cookies. Privacy Policy: https://about.pinterest.com/de/privacy-policy.

– Within our online offer, functions of the service or the Twitter platform can be integrated (hereinafter referred to as “Twitter”). Twitter is an offer of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. The functions include the presentation of our contributions within Twitter within our online offer, the link to our profile on Twitter as well as the possibility to interact with the contributions and the functions of Twitter, as well as to measure whether users reach our online offer via the advertisements we place on Twitter (so-called conversion measurement). Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.

30. Whatsapp use

You can also get our free chat via the instant messaging service WhatsApp. WhatsApp is a service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc., 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to as “WhatsApp”. In some cases, the processing of user data takes place on WhatsApp servers in the USA. Certification under the EU-US Privacy Shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active

However, WhatsApp guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. In addition, WhatsApp offers under

https://www.whatsapp.com/legal/#privacy-policy

further data protection information to

In order to receive our chat via WhatsApp, you need a WhatsApp user account. Details about what data WhatsApp collects during registration can be found in whatsApp’s aforementioned data protection information.

If you then log in to our chat via WhatsApp, the mobile phone number you enter during the registration process will be processed by WhatsApp. In addition, your IP address and the date of your registration and time are stored. As part of the further registration process, your consent to the sending of the chat will be obtained, the content will be described in concrete terms and reference will be made to this data protection declaration.

The legal basis for sending the chat and the analysis is Art. 6 para. 1 lit. a.) GDPR.

You can revoke your consent to the chat at any time with effect for the future in accordance with Article 7 (3) GDPR. All you have to do is inform us of your revocation.